Industry News

The American Sportfishing Association (ASA) and Coastal Conservation Association (CCA) are deeply disappointed by the decision issued by the U.S....

The Florida Fish and Wildlife Conservation Commission (FWC) has submitted an Exempted Fishing Permit (EFP) to the federal government. If...

Downscaled Frame with 2X Torque DAIWA’s new SEABORG™ 500J recalibrates palmable performance with unmatched winding power FOOTHILL RANCH, CA (May...

"Explore the 2026 sportfishing season trends, from AI-driven smart lures and the SFC tournament schedule to the award-winning Lowrance ActiveTarget...

NEW FOR 2026 Every Day, Anywhere Whitewater Fishing bridges the gap between technical performance and casual versatility with the new...

Salty Sneak Peek Deep-Drop Electric and Big Game Spinning Reels highlight DAIWA's newly designed booth at the Discover Boating Miami...