Industry News

More than a decade after the S2 Slider's patented handle-extension design first launched, nobody in the landing net category has...

The American Sportfishing Association (ASA) and Coastal Conservation Association (CCA) are deeply disappointed by the decision issued by the U.S....

The Florida Fish and Wildlife Conservation Commission (FWC) has submitted an Exempted Fishing Permit (EFP) to the federal government. If...

Downscaled Frame with 2X Torque DAIWA’s new SEABORG™ 500J recalibrates palmable performance with unmatched winding power FOOTHILL RANCH, CA (May...

"Explore the 2026 sportfishing season trends, from AI-driven smart lures and the SFC tournament schedule to the award-winning Lowrance ActiveTarget...

NEW FOR 2026 Every Day, Anywhere Whitewater Fishing bridges the gap between technical performance and casual versatility with the new...